Introduction
AI has fundamentally changed how top SEO practitioners work. The agencies and in-house teams that embrace AI-powered workflows are leaving their competitors behind.
1. Topical Authority Mapping
Traditional SEO focused on targeting individual keywords. AI-powered SEO focuses on topical authority — covering an entire subject comprehensively so Google views your site as the definitive resource.
2. Predictive Content Scoring
Tools like SurferSEO score your content against top-ranking pages before you publish — so you know exactly what to include to have the best chance of ranking.