The Problem
Most e-commerce brands waste ₹4 out of every ₹10 on Google Ads. The good news: with the right structure, achieving 4x+ ROAS consistently is very achievable.
Step 1: Campaign Structure
The single biggest mistake is dumping all products into one campaign. Separate by margin, intent, and performance potential.
Step 2: Bidding Strategy Sequence
New campaigns start with Manual CPC. Once you have 30-50 conversions in 30 days, switch to Target ROAS.